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Highest Paying YouTube Niches

Compare rough RPM ranges for 17 YouTube niches, highest first, and see what a number of monthly views could earn in each.

17 niches by RPM

#NicheRPMPer month at 100,000 views
1

Personal finance & investing

Investing, budgeting, credit cards, retirement

$8–$25

$800 – $2,500
2

Business & entrepreneurship

Starting a business, side hustles, sales

$6–$20

$600 – $2,000
3

Insurance & legal

Insurance explained, legal advice, taxes

$6–$20

$600 – $2,000
4

Digital marketing

SEO, ads, social media, email marketing

$6–$18

$600 – $1,800
5

Real estate

Buying a home, property investing, mortgages

$6–$18

$600 – $1,800
6

Software & programming

Coding tutorials, software reviews, SaaS

$5–$15

$500 – $1,500
7

Technology & gadgets

Phone and laptop reviews, tech news

$4–$12

$400 – $1,200
8

Education & how-to

Lessons, explainers, skills, exam prep

$3–$10

$300 – $1,000
9

Health & fitness

Workouts, nutrition, wellness

$3–$10

$300 – $1,000
10

Cars & automotive

Car reviews, repairs, buying advice

$3–$10

$300 – $1,000
11

Beauty & fashion

Makeup, skincare, style

$2–$8

$200 – $800
12

Travel

Destination guides, travel tips, vlogs

$2–$8

$200 – $800
13

Food & cooking

Recipes, cooking tips, food reviews

$2–$7

$200 – $700
14

Gaming

Let's plays, game reviews, guides

$1–$5

$100 – $500
15

Entertainment & vlogs

Comedy, reactions, daily vlogs, pranks

$1–$4

$100 – $400
16

Music

Covers, music videos, lyric videos

$0.50–$3

$50.00 – $300
17

Kids (made for kids)

Nursery rhymes, cartoons, toy videos

$0.30–$2

$30.00 – $200

Broad, unofficial long-video RPM ranges for mostly US, UK, Canadian and Australian viewers, built from what creators commonly report. YouTube doesn't publish RPM by niche. Viewers' countries, video length and the time of year change any channel's RPM a lot.

How to read the niche ranges

  1. 01

    Compare the niches

    Each niche shows a typical long-video RPM range for a mostly US, UK, Canadian and Australian audience.

  2. 02

    Enter your views

    Type your monthly views to see the earnings range for every niche.

  3. 03

    Check your own RPM

    Compare with the RPM in YouTube Studio's Analytics, which reflects your actual channel.

Why some niches pay more

Advertisers pay most to reach people who are about to spend money: on investments, software, insurance, property or a business. Videos about those topics attract those ads, so their RPM, what a creator earns per 1,000 views, is higher.

These are broad, unofficial ranges built from what creators commonly report. Within any niche, the audience's countries, the video length and the time of year change RPM a lot, and a niche only pays if people want to watch you make it.

Frequently asked questions

What is the highest paying YouTube niche?

Personal finance and investing is usually at the top, followed by business, insurance, marketing, real estate and software.

Why do kids' videos earn so little?

Videos made for kids can't show personalized ads, and those ads pay much less.

Should I pick a niche for its RPM?

Only if you can keep making videos people want to watch. More views at a lower RPM often earn more than few views at a high one.

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