YouTube CPM & RPM by Country
See roughly how much a long-video view is worth by the viewer's country, and estimate your RPM from where your audience lives.
RPM by viewer country
Highest
$3–$10 RPM
Australia, Austria, Belgium, Canada, Denmark, Finland, Germany, Ireland, Luxembourg, Netherlands, New Zealand, Norway, Sweden, Switzerland, United Kingdom, United States
High
$1.50–$5 RPM
Czechia, France, Hong Kong SAR China, Israel, Italy, Japan, Poland, Portugal, Qatar, Saudi Arabia, Singapore, South Korea, Spain, Taiwan, United Arab Emirates
Medium
$0.50–$2 RPM
Argentina, Brazil, Chile, Colombia, Greece, Hungary, Malaysia, Mexico, Peru, Romania, South Africa, Thailand, Türkiye
Lower
$0.10–$0.80 RPM
Bangladesh, Egypt, India, Indonesia, Kenya, Morocco, Nepal, Nigeria, Pakistan, Philippines, Sri Lanka, Vietnam
Estimate your RPM from your audience
Enter the share of your views from each tier. YouTube Studio shows it under Analytics, then Audience, Top geographies.
Estimated RPM: $1.62–$5.56 per 1,000 views
YouTube doesn't publish CPM or RPM by country. These are broad, unofficial ranges for general-interest long videos; your niche, video length and the time of year can move them several times. Your real RPM is in YouTube Studio under Analytics, then Revenue.
How to use the country tiers
- 01
Find your viewers' countries
In YouTube Studio, open Analytics, then Audience, to see where your viewers are.
- 02
Look up the tiers
Find each country's tier in the table, or search for a country by name.
- 03
Estimate your RPM
Enter your audience's share in each tier to get a rough RPM range for your channel.
Why the country matters
Advertisers pay more to reach viewers in countries where people spend more online, so a view from the United States or Norway is usually worth many times a view from India or Indonesia, even on the same video. The tiers group countries by that rough level.
The ranges are broad, unofficial figures for general-interest long videos, built from what creators commonly report. YouTube doesn't publish CPM or RPM by country, and your topic can move the numbers up or down several times. Your channel's real RPM is in YouTube Studio.
Frequently asked questions
Which country has the highest YouTube CPM?
Countries like the United States, Australia, Norway, Switzerland and Germany are usually near the top. The exact order changes with the season and the niche.
What's the difference between CPM and RPM?
CPM is what advertisers pay per 1,000 ad impressions. RPM is what you earn per 1,000 views after YouTube's 45% share of long-video ad revenue and counting views with no ads, so RPM is always lower than CPM.
Why is my RPM lower than these ranges?
Your niche, video length, how many views get ads, and the time of year all count. December usually pays most and January least.
Where can I see my real CPM and RPM?
In YouTube Studio, under Analytics, then Revenue, once your channel is in the Partner Program.
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